#1 Rule


A couple of weeks ago I popped into a shop close to my workplace. I was mesmerized by the excellent service this little shop offered and could not understand why it was still so small and unpopular. I instantly became an advocate for the store and referred all my colleagues and friends to this little service orientated shop. I could not believe it when my colleagues came back to chirp me for sending them to such and unpleasant shop. They explained to me that the lady at the till was incredibly rude and showed little respect for her customers and that from the moment they walked in they felt suspicious eyes stalking them.
I later came to realize that when the shop owner is out, he tends to leave his sister in law to man (or women) the shop. Though he understands the importance of delivering excellent service, he failed to pass this message down to his “helper” who treated every creature moving as a suspect.

The lesson I came to learn out of this was that, my Managing Director was right when he said “Consistency is the #1 Rule”
Hence I urge everyone to be consistent in all we do. And should you ever find yourself working in a group, to make sure that everyone is on the same page. This will prove to be an excellent team builder and may yield great rewards in future.

Lesson: Be consistent in all you do

To The ONES That Got Away


I spent the weekend fishing with some family members. We had all the ingredients that constitutes for a perfect fishing trip. We arrived early and got right to it. In the first half hour we pulled out 3 fish and 4 “other creatures” and the day seemed well setup for a fishing frenzy, but after that things just got quiet. I suspect that all the fish went to school, coz the next couple of hours where dead quiet. We left late the afternoon with only 3 fish, our fishing rods and sunburn.

I realized that many times in life we also gear ourselves for success early on. Everything just takes of at the beginning and it looks as if nothing can stop us. Then suddenly the tide changes and things just start to slow down. Relationships get tired, friendships don’t last, business is slow, etc this is just evidence that “everything in life has a season”. What may be so successful and glorious today, may not be so tomorrow, that is why when things are going well, we should not become arrogant and boastful, but we should remain humble and decide to build bridges. What ever season you find yourself in, remember that the tide continually changes. So be prepared and content either way. LG (life’s Good)

Keep The Change


“Hey, I’m still waiting for my change!”
According to my friend, this is the words echoed every morning on his way to work in the taxi. He explains that every morning the taxi’s struggle with change for its passengers. This left me with the question, who is to blame? I mean, every passenger knows, before they get into the taxi, that they will need x amount of money to get from A to B, should it not be up to them to make sure that they have just enough change to be able to pay, Or does the responsibility for making sure that there is always change rest squarely on the shoulders of the taxi driver and his assistant?

This kind of behaviour spills over into all areas of our lives. In stead of making the necessary arrangements to ensure we are prepared for what lies ahead, we tend to shift the responsibility to someone else. Be it government, spouse, friend, colleague, etc we always try to wash our hands clean.
Let us become proactive and take the lead. If each one of us would decide today to take the responsibility upon ourselves to be the difference, or even the ONE people can turn to, the day, the week, the month, the year and eventually Life in its entirety would be so much better. LIFE would truly be GOOD.

Till Death Do Us Part


Not even death can separate a brand from success. Thou Michael Jackson is long dead his name still manages to breathe life into different industries worldwide. Arguably he is now more alive then ever before, as people flock to see the “This is it” movie currently on show countrywide.

Many people, especially entrepreneurs fail to realize the importance of getting there name out there. They fail to understand that no matter how marvellous the product/service you offer, if no one knows about it or where to find it, it’s as worthless as a signed t-shirt from Robert Mugabe (whom himself is a super brand). They still follow the stereotypical view that to get your product/service out there you need a suitcase full of money and a well established business.

Thou the King of Pop has long stopped, the Michael Jackson Brand that has been build up over the years with countless scandals, negative publicity and heroic deeds still stand tall today. Prove of the fact that there is no such thing as bad publicity.

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Do people know about you/your company and what you have to offer?
If you can’t answer with a confident Yes then I think it is time you consult some specialist in the field of developing brands. To get people to know about you is a step in the right direction yes, but how do make sure that they never forget you, how do make sure you STAND OUT? Easy, just contact me

elgee@blackscheepe.co.za