Not even death can separate a brand from success. Thou Michael Jackson is long dead his name still manages to breathe life into different industries worldwide. Arguably he is now more alive then ever before, as people flock to see the “This is it” movie currently on show countrywide.
Many people, especially entrepreneurs fail to realize the importance of getting there name out there. They fail to understand that no matter how marvellous the product/service you offer, if no one knows about it or where to find it, it’s as worthless as a signed t-shirt from Robert Mugabe (whom himself is a super brand). They still follow the stereotypical view that to get your product/service out there you need a suitcase full of money and a well established business.
Thou the King of Pop has long stopped, the Michael Jackson Brand that has been build up over the years with countless scandals, negative publicity and heroic deeds still stand tall today. Prove of the fact that there is no such thing as bad publicity.
Do people know about you/your company and what you have to offer?
If you can’t answer with a confident Yes then I think it is time you consult some specialist in the field of developing brands. To get people to know about you is a step in the right direction yes, but how do make sure that they never forget you, how do make sure you STAND OUT? Easy, just contact me
A cleaner working in a retail store found a wallet in one of the isles while going about her daily duties, she decided to temporarily trade in her mop and broom for a magnifying glass, notebook and pen and set about to solve the mystery of “the lost wallet”.
She set off through the shop and eventually ended up spotting a customer frantically going through her bag, she confidently walked up to the customer, convinced she had solved the mystery and said: “Good morning ma’am, perhaps looking for this” she said holding out the fat wallet. She waited for the sigh of relief or grateful smile to emerge on the customers face but instead saw the customer grab the wallet, pay and walk of arrogantly without a saying word.
Many times everyone looks at the high crime rate and corrupt members of parliament in the country and reason that police should be tougher on criminals, but perhaps we as citizens should adopt an attitude of acknowledging those that do good.
Let us adopt a culture of giving credit where its due and start acknowledging that little good left in our people, this little gesture might be the act that ultimately saves good nature from being extinct.
On my way to work I had to make a stop at the ATM
However I struggled to make the withdrawal, the machine kept on showing me the same irritating massage.
DECLINED! INCORRECT PIN
I found this a bit odd since I’ve had the same PIN for years. I decided to try again and got the same message twice.
Then, the old human nature kicked in…
There must be something wrong with this ATM…
I should switch banks..
Our master mind criminals already made their way to this ATM
Relentlessly I decided to phone home and have my PIN verified. A complete waste of time as the PIN I punched in was correct all along.
I decided to try once more, I’m already late in any case.
Punched in the code…waited….then
DECLINE INCORRECT PIN
At this time, my brother, who was with me the whole time observing, grabbed the card and decided to give it a go (by this time he knew my PIN almost as well as BAFANA BAFANA knows how it feels to loose) He tried, got the cash and walked off, leaving me confused as hell.
It is then that I realized,
Many times we spend so much time looking for the fault elsewhere, that we fail to realize that it may actually be with us. We fail to spend that energy on self evaluation or on the ironing out of our own short comings and mishaps. We waste precious time (sometimes even airtime) pointing out other people’s flaws, that we fail to realize our own.
The problem was not in the flawed business practices of the bank, or in the criminal activity in our country in my case. It was rather with me, and the rush I was in to get to work on time that I didn’t punch in the last digit of the PIN.
I couldn’t help to wonder how many times a missed the complete obvious, while practicing the art of blame shifting.
How many times I decided to ignore my own mistakes and flaws.
Let us stop shifting blame and start to own up to our “Declines”
Many times we spend our lives just wishing…
I wish the day was over
I wish time would just go faster
I wish Saturday would come faster
I wish I was done with school
I wish I was 18 already
I wish I had my own house
But what happens when you don’t have anything to “wish for” any more?
What happens once school is done, Saturday has arrived, you have a job, own a house, etc
The “I wishes” gets replaced with “if Only’s“.
We end up wishing we could go back to school, staying with the parents, having no bills, having no worries, etc
We end up one day looking back at life and reminiscing about the “good old days”, but only this time around, the good old days (that use to be so bad back then) is filled with good memories.
Strange how we don’t appreciate what we have, until its gone. How in the Present we only see the negative but yet when looking back at the Past we notice all the good.
Did it all just suddenly appear and BANG there is all the good…
No, its there, we ‘re just not seeing it.
Instead of waiting 10 – 15 years for the Good to appear, how about we try to find the good today and appreciate it.